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Toyota's Gadget Guy goes live with three-day Facebook rap
BackgroundTags: ToyotaSaatchi & SaatchiHyper-relevanceYouTube
View ArticleToyota launches tweet-for-a-sweet vending machine
To tie in with the launch of the new Etios model in South Africa, Toyota has created an interactive shop window that offers passers-by sweets. Of course, people are incentivised by posting a tweet with...
View ArticleToyota’s mobile site captures car-buyers before reaching the forecourt
The car buying customer journey continues to grow in complexity; in the past we’ve covered how access to third-party data sets allows brands to target with more relevance (such as Nissan and Kia) as...
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Toyota outsmarts Google in street view stunt
BackgroundGoogle’s Street View has been, for some, a highly useful tool when traveling to the unknown since its conception in 2007, offering a panoramic navigation of city streets and surrounding...
View ArticleToyota creates mobile championship to make charging a fun activity
Toyota wants to change consumer behaviour and perception about charging up from a necessary chore; to something they enjoy doing, with the ultimate aim of promoting its Prius PHV model.The car giant...
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